Nonfinancial Performance Measures – Why They Matter.

Non-financial performance measures are increasingly becoming popular and began to be widely adopted by organizations. They are considered to be superior predictors of the future financial performance of the firm. Executive teams are adopting non-financial performance measures to shape executive behaviour. Non-financial performance metrics such as customer loyalty, employee engagement, product quality, innovation quotient or market dominance have increasingly been adopted to determine the executive compensation.

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