- The Value of Our Reputation
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- I am no marketing, sales or branding expert but after a few minutes with Casey Boggs and Michele Houck of ReputationUs, I sure felt a lot smarter. I am still working on developing a tangible link between market value and book value. Typically, this difference is explained by three overarching themes.
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Take Assessment Watch Video- Leadership Needs The “H"elp Word
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- Enjoy this series of shorts on Leadership from Jim. How often in the last month have you used the “H” word? For most leaders, there’s a direct link between the number of H’s and the effectiveness of their leadership. That is, the more H’s, the better the results. Check out your leadership grade:
- Gustavo’s Corner: AI News for CFOs - #8
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- This edition of Gustavo’s Corner AI News for CFOs reflects a broader strategic inflection point in which artificial intelligence is moving from experimentation to enterprise-wide execution. Across industries, AI is no longer positioned as a standalone innovation initiative, but as a foundational capability shaping productivity models, decision-making processes, governance frameworks, and competitive positioning. The common strategic thread is the acceleration of AI from insight generation toward measurable business outcomes, alongside growing pressure to demonstrate return on investment, scalability, and organizational readiness.
Governance & Controls – structure and controls.
Transaction Recording – systems, transaction processing and closing the books.
Reporting - efficient, timely and accurate information for decision making and meeting compliance requirements.
Accounting
Business Planning - provide the financial roadmap for the company with supporting analytics.
Financial Forecasting - integrate the company’s current performance relative to budget with the real-time business environment.
Investment Analysis - the framework to analyze new opportunities as they present themselves.
Finance
Cash Management - the discipline to ensure cash is available to operate the business normally.
Funding - Planning for and raising funds to meet the needs of the business.
Risk Management – Identification and mitigation of key business risks.
Treasury
Self-Awareness - Internal.
Team Building - External.
Strategy & Culture – Motivate people to follow you.
Leadership
Four Pillars of Executive Expertise
CFO.University is built around the Four Pillars of CFO Success. These Pillars are supported with Core Competencies. Our framework allows you to master your role as a senior financial officer. The Four Pillars are made up of:
Accounting – Governance & Controls, Transaction Recording and Reporting
Finance – Business Planning, Financial Forecasting and Investment Analysis
Treasury – Cash Management, Funding (Capital Raising) and Risk Management
Leadership – Self Awareness, Team Building and Strategy & Culture
