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CFO Talk: The Power of Strategic Influence with Gary Laney
leadership pillar
In this CFO Talk Gary helps us understand the importance of strategic influence and how to grow it. He responds to the question, How do you get influence? this way. “Number one, you need to figure out how to get access to it. And number two, once you get access to it, how do you use that properly. So the person that gave you influence, will want to let you use it again. Because people who have influence don’t want that reputation to be tarnished. They want it to be upheld, they want it to have a positive impact on them and you. So that means I can trust you, I’m going to give you more opportunities to use my influence, which reflects well on them and you. From then on you begin to create your own influence, through reputation and through trust that people have in you. So influence is a progressive thing. It doesn’t happen all at once. It happens slowly, bit by bit over time, it might pick up speed, you build momentum. And all of a sudden you become a person of reputation, a person of influence, a person of Trust.

Steve Rosvold

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Governance & Controls – structure and controls.

Transaction Recording – systems, transaction processing and closing the books.

Reporting - efficient, timely and accurate information for decision making and meeting compliance requirements.

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Accounting

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Business Planning - provide the financial roadmap for the company with supporting analytics.

Financial Forecasting - integrate the company’s current performance relative to budget with the real-time business environment.

Investment Analysis - the framework to analyze new opportunities as they present themselves.

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Finance

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Cash Management - the discipline to ensure cash is available to operate the business normally.

Funding - Planning for and raising funds to meet the needs of the business.

Risk Management – Identification and mitigation of key business risks.

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Treasury

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Self-Awareness - Internal.

Team Building - External.

Strategy & Culture – Motivate people to follow you.

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Leadership

Four Pillars of Executive Expertise

CFO.University is built around the Four Pillars of CFO Success. These Pillars are supported with Core Competencies. Our framework allows you to master your role as a senior financial officer. The Four Pillars are made up of:


Accounting – Governance & Controls, Transaction Recording and Reporting

Finance – Business Planning, Financial Forecasting and Investment Analysis

Treasury – Cash Management, Funding (Capital Raising) and Risk Management

Leadership – Self Awareness, Team Building and Strategy & Culture

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