A Process for Disrupting Your Own Business Model

A couple years ago I listened to a presentation by speaker and author Professor Robert Wolcott of Kellogg when I attended the Digital Manufacturing Conference for the Massachusetts Institute of Technology Leaders for Global Operations. One key question Professor Wolcott asked resonated with me, “What will happen to our business when people stop buying whatever it is we are selling?” That question made me consider how companies can maintain an entrepreneurs sense of urgency and avoid resting on their laurels? How can we prevent what happened to Blockbuster, Pan Am, and Kodak, from happening to us?


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