Archetype Consulting

Archetype Consulting provides insight born of real world experience to ensure that our clients achieve measurable and sustainable success from their Business Intelligence (BI) and Enterprise Performance Management (EPM) solutions. Archetype offers a customizable set of services, sized and managed to each organizations individual circumstance. We work with our clients to develop strategic vision, improve and align processes, implement solutions, develop internal expertise, and provide on-going support services.

Our capabilities cover the full information lifecycle, from Business Intelligence, EPM, and Data Warehousing Strategy formulation, to the design, development, implementation and support of ETL and Business Intelligence solutions. Our solutions are process driven, people-centric, and leverage technology to enable business processes critical to a high-performing organization.

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A Professional Community of Member-Scholars, Companies and Trusted Advisors committed to the development of Chief Financial Officers.

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Aliyyah Abdullah, CPABC
Finance Business Partner | Writer | Geek

I draw on 15 years of work experience and an umbrella of skills to solve problems within finance and accounting. This experience includes effective communication, managing cross-functional teams, board reporting, budgeting and forecasting, scenario planning, risk analysis, technical accounting, and process improvement. I have enjoyed working within small and medium-sized entities for most of my career, which has given me a more significant impact on leading and contributed to my entrepreneurial personality.

My career has also involved being outsourced at a listed fortune 500 company and working within the public sector. While enriching, this journey provides a backdrop for being unique, flexible, and contributing different perspectives.

In 2020, I decided to get serious about professional writing, so I write in my spare time. In 2021, I wrote an academic paper to help junior finance professionals improve their influence, and this was nominated for a Rubery Award in 2022.

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Peter Adams
Vice President, Business Strategy, Aldrich Technology LP

Peter Adams leads business strategy for Aldrich Technology. Prior to Aldrich, Peter founded and ran Lighthouse Information Systems, a West Coast technology consultancy focused on leading clients through technological and operational challenges in order to promote growth and facilitate successful systems. While running Lighthouse for more than 35 years, Peter served clients across countless industries, including agriculture, construction, manufacturing, medical device production and technology. Before Lighthouse, he worked as a deployment specialist in the healthcare information systems arena. His approach to IT work lies in consulting clients through complex projects to achieve their ultimate business objectives.

Peter is a graduate of UC Santa Cruz in Biology and Chemistry and of Oxford University’s Advanced Management Program (AMP). Outside of work, he is a sailor, a Coxswain in the Coast Guard Auxiliary and a Black Belt martial arts instructor.

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Christopher Argent
Editor in Chief, Generation CFO

Chris champions the “yin yang” of holistic finance business partnering enabled by digital finance transformation. He calls his work the “Digital Finance Core”. It’s a set of models and methods he has created over the last 15 years. He explains more in his upcoming book: The Good Mixer - The Digital CFO Opportunity.

Chris’s earlier career focused on business partnering, performance and growth strategy, then finance transformation and technology.

Technology is part of his expertise, but it’s not the focus, as talent and change strategy is required before successful implementation and sustained performance.

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Robert Baker
Operations Manager at Bagcraft

Robert is currently the Operations Manager at Novolex, Inc. and is responsible for the Bagcraft – Vancouver manufacturing and supply chain operations. Bagcraft produces food service and industrial papers.

From 2006-2013 Robert was the Factory Manager at the Tetra Pak facility in Vancouver, Washington

U of O (Oklahoma) undergrad U of O (Oregon) MBA

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Paul Barnhurst

Qualified finance professional, wishing to contribute expertise in a leadership role offering opportunities to assist with company growth and staff development. Possess a strong background in finance management, business intelligence, forecasting, and financial/statistical modeling.

Areas of Expertise:
★ Variance Analysis | ★ Team Leadership | ★ Profit & Loss (P&L) | ★ Business Intelligence
★ Report Development | ★ Relationship Building | ★ Budgeting/Long Range Strategic Planning
★ Stakeholder Communication | ★ Scenario Planning | ★ Financial/Statistical Modeling
★ Business Processes | ★ Policies and Controls | ★ Structured Query Language (SQL)

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