CFO - Post Crisis Planning

Our mindset and responses must shift when we enter a business crisis and again as we emerge from one. As we move into a post crisis environment our mindset and responses will need to be more offensive. Growth and investment taking over from stabilize and preserve.

With the onset of a crisis we enter the mindset/response list on the left below. When emerging from the crisis our mindset/response transitions to the list below on the right.

Mindset/Response at the ONSET of a Crisis…....... Mindset/Response POST Crisis:

  • Protect employees…........... Develop employees
  • Help current customers…... Grow customer base
  • Conserve cash…................. Invest cash
  • Re-forecast sales…............. Grow sales
  • Stabilize margins…............. Improve margins
  • Reduce costs…................... Manage costs

Implementing a Post Crisis Plan

This simple exercise will help you plan your response when transitioning out of a crisis.

Copy and paste any of the POST Crisis bullet points above, example “ Invest cash ”, into the Keywords search bar in the upper right corner of this page. You will be directed to a list of articles, videos, presentations and thought leaders to give you ideas that will help you build your plan.

We are here to ideate with you when you know the time is right. Let Steve know by emailing him at:

Steve.Rosvold@CFO.University

Enjoy ideating and good luck.


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