In this article Mark Stiving teaches how simple pricing is better, how to price to maximize the Customer Lifetime Value, which refers to how much value (or revenue) we could earn from a customer over their time with us as a customer.
Dave tries to bait Steve into calling out one Pillar of CFO Success over the others. Steve doesn’t take the bait and explains why in this short clip from their interview on Behind The Numbers.
It may have started with Malcolm Gladwell’s Blink as the first significant address of the topic, but examples and discussions of bias are all over social and traditional media. In Daniel Kahneman’s Thinking Fast and Slow he examines two systems in how we think:
I came across a great pricing insight a while back on a day when my car battery died. After unsuccessfully attempting to replace it myself (why are cars so hard to work on these days?), I called around to find a shop to do it.
Steve and Dave discuss preparing for a liquidity event is valuable, even if you aren’t planning to sell.
