The Bonus Myth

​This issue looks at one of your most powerful competitive advantages.

The headline in the Wall Street Journal page one article reads: “Wells Fargo Bankers, Chasing Bonuses, Overcharged Clients.” Ignore for a moment whether they did it, and did it for the reason in the headline. Consider the scale of damage to any business, let alone one that has a trust reputation headed for the basement. Despite our best logic, our emotions scream, “If they did it to those people, they’ll do it to me, and I won’t know until it’s too late.” Do you want your customers spiraling that way about you and your business?

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