Contributed by John Cochran
President - Executive Forum

John Cochran, President of Executive Forum, has helped thousands of people in the Pacific Northwest build the skills needed to function as successful leaders at every leadership stage, from the frontline to the C-suite. As a CEO, corporate director and entrepreneur at several start-ups, John has personally experienced the issues and challenges facing companies today. His decades in business management convinced him of the key role leadership development plays in building and leading successful organizations.

Working in a variety of business sectors, John honed his own leadership skills as he led companies through mergers and successfully addressed productivity challenges in both domestic and international settings. John is an active participant in the community, supporting local development organizations and lending his leadership and team-building skills to his church and to youth athletic programs.

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Andrew Codd
Founder and Lead Producer at The Strengths in the Numbers Show

Andrew has 18 years experience in finance leadership and business partnering – developing accounting & finance talent to add value on the commercials and the numbers at recognizable brands like Pepsi, Virgin, Dell and a track record of driving sustainable profitable growth for local SMEs.

He is managing director and founder of an accounting and finance staffing company who match part-time top level talent, such as finance directors and controllers with SMEs, and keep his skills up to date by continuing to work as a part-time finance director for selected clients. As well as supporting SMEs he continues to consult with Dell Technologies on their recurring revenue and as-a-service lines of business.

He has also authored and published a category best selling book (Amazon US and UK) on Finance Business Partnering called “The Audacious Finance Partner: Reveals The Key Factors and Skills for Business Partnering Success”!

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Gary Cokins
Founder and CEO: Analytics-Based Performance Management LLC

Gary Cokins is an internationally recognized expert, speaker, and author in enterprise and corporate performance management (EPM/CPM) methods and systems. He is the founder of Analytics-Based Performance Management LLC. He began his career in industry with a Fortune 100 company in CFO and operations roles. Followed by 15 years in consulting with Deloitte, KPMG, and EDS (now part of HP). From 1997 until 2013 Gary was a Principal Consultant with SAS, a business analytics software vendor.

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Joe Connors
Vice President Relationship Banking Officer

As an experienced banker, former CPA and corporate Financial Executive, my primary purpose is to help my banking clients succeed in achieving their desired personal and business outcomes. Experienced in supporting client businesses in manufacturing, distribution, construction, and professional services.

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Gerry Conroy
Business Advisor, American Business Advisory Services

I help and work with Small & Medium Size Businesses recover Business Incentives offer through State and Federal Agencies. The Benefits recovered is not a loan or a grant and does not have to be paid back.

Our Core Services Include;
R & D Tax Incentives, Energy Efficient Commercial Building Deduction - 179D, Cost Segregation Services, WOTC Hiring Credits and other Local, State and Federal Business Incentives.

We can conduct an Incentive Analysis free of charge to see if your business qualifies.

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Tiffany Couch
Acuity Forensics

Tiffany Couch is Principal at Acuity Forensics, a Pacific Northwest forensic accounting firm with a national presence. She has more than 20 years of experience in the field of accounting with the last 13 years focused completely on forensic accounting related engagements. Her expertise is in matters involving fraud investigation, forensic accounting, contract and regulatory compliance, internal control risk assessment, and complex litigation. Professional background and experience includes audit, tax, and business consulting services for government entities and privately held business entities in a range of industries.

She has provided expertise as a source to the New York Times, Forbes, CNBC, NPR, Wall Street Journal and First Business News. She is also a regular contributor to Fraud Magazine and the Vancouver Business Journal and has been interviewed for KING 5-TV in Seattle, iHeartRadio and KGW-TV in Portland, and News Talk in Alberta, Canada. Ms. Couch is the winner of the 2014 James R. Baker Speaker of the Year, presented by the Association of Certified Fraud Examiners (ACFE) to honor an individual who has demonstrated the true spirit of leadership in communication, presentation and quality instruction. She also serves as a faculty member for the ACFE. With almost 75,000 members worldwide, the ACFE is the world’s largest anti-fraud organization and the premier provider of anti-fraud training and education.

Tiffany Couch is the author of The Thief in Your Company, available at,, and

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Gustavo Porporato Daher
Corporate Financial Consultant & Professor / former CFO

- Freelance Consultant on business administration and digitalization of the Finance function (SME and corporations).

- Finance and Accounting professor and Speaker at international events; writing a PhD thesis on Outsourcing, BPO and Shared Service Centres.
- Experience on maritime shipping and logistics matters

- Chief Financial Officer (CFO) with more than 20 years of international executive experience.

Board member of companies in the Logistics / Shipping / Port Terminal / Trucking activities.
Managerial experience in the Industrial and Manufacturing sectors.
Excellent results Transforming the Finance Function through leadership in Outsourcing and Offshoring, managing local & remote Teams and helping people through the process of change.

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