Doug Rainbolt
How credible and accountable is your marketing team? Many companies struggle with a significant credibility gap between the Chief Financial Officer (CFO) and their marketing counterparts. And it’s usually the Chief Marketing Officer (CMO) or VP of Marketing who is seen as the initiator of questionable commitments or requestor for budget with indefensible return-on-investment (ROI) assumptions. Marketing spends money, lots of it. But what is this spending actually buying the company? And who is accountable for the results and being proactive in presenting them?
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Steve Rosvold
How do we use our financials to look forward and make better guesses about our company’s ability to achieve growth goals? Purposeful action to grow requires a modern skill set of financial literacy and strategic thinking. Jess Dewell discusses the necessity of forward-looking financials with guest Steve Rosvold, Founder of CFO.University.
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Andrew Codd
Steve discusses the languages of finance and how they can affect how you do business with Strength in the Numbers host Andrew Codd.
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Eric Hart
The new year is a great time for business planning, including evaluating and reducing the significant risk that IT failures pose to our businesses. We do this formally by creating four IT plans: business continuity plan; disaster recovery plan; security policy; data breach/incident response plan.
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Contributed by John Cochran
Much has been written about the ways in which collaboration can benefit the workplace. In a recent Career Builder article, Mary Lorenz discusses the breakthrough approach to collaboration presented by Thea Singer Spitzer, PhD. Thea worked with dozens of business leaders in Silicon Valley to identify the ways they manage to successfully grow groups, strengthen alliances and boost the potential of their teams.
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