The Role of the CFO in Pricing

CFOs should be ideal people to drive pricing, but they usually aren’t.

They are awesome because they care about margin. They build forward looking revenue and profit models. They have resources to calculate every KPI imaginable. And most importantly, they have a ton of influence in the company. This sounds like the ideal person to influence – if not own – pricing.

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Listening to Everybody’s Voice

Emerging professionals (aka Millennials) have been identified as being more self-aware and more caring of the entire world around them. As of 2020, those born in the Millennial years (1981-1996) will be the largest percentage of the workforce (49%), therefore, it is inevitable their views will shape the workplace.

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