Albrecht Enders and Jeanne Enders
One objective of innovation processes such as Outcome Driven Innovation (ODI), Voice of the Customer (VOC) or Lean Product Development (Lean PD) is to bring more reliability to a highly conceptual and ambiguous environment. These tools can also promote an environment that focuses exclusively on inductive and deductive logic. These styles of reasoning rely on rules and data to predict future outcomes. To balance this analytical approach to innovation an intuitive reasoning process is essential. Intuitive reasoning is known in some circles as abductive reasoning.
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Albrecht Enders and Jeanne Enders
The conceptual and complex nature of early discovery work requires a communication approach that is repetitive, iterative and crosses departmental boundaries. This rather time consuming approach may seem less efficient however, it has the benefit of producing higher quality product and service concepts.
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Albrecht Enders and Jeanne Enders
Asking customers the right questions and involving them at the right time can go a long way in building confidence in your new product or service concept. We encourage you to leverage three “virtual” rooms when involving customers in a concept review process:
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Albrecht Enders and Jeanne Enders
The process of divergent thinking is more successful in a playful and open environment. The exploration and creation of new concepts that address unmet needs can bring many novel alternatives to the table. However filtering through all this newly generated brain food requires a more focused and serious environment.
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Steve Rosvold
I started this note as a letter to our youngest daughter.
We had just finished an errand to fix her car. What a good feeling to check off one of our weekend to dos. A friend recently told her about a new coffee trailer nearby. We drove over to check it out. The parking lot with the trailer had a number of other “food carts” in it. They work like this. You park your car, walk up to order at one of the trailers and then your order will be delivered to your car. This order and delivery system combines Portland’s food cart chic with drive-in like service.
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