A Proactive vs. Reactive Approach to Risk Management

So we all love insurance. Well, actually that’s just me. Most people tend to tense up when they hear the word “insurance”. Organizations typically buy insurance based on catastrophic events that can cripple their business. I’ll never forget when I was twenty-two years old and had just become an insurance broker. I sat down with the owner of a sign manufacturing company. After fifteen minutes of talking about risk and their insurance needs, the owner turned to me and said, Nick, “I really have no idea what you’re talking about, just make sure that sh—is covered when it hits the fan.”


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