Brian Higgins
Expectations associated with many C-level executives are related to their functional responsibilities. For example, the Chief Information Officer (CIO) has direct authority and responsibility over the informational needs of the organization. Similar to the CIO, the Chief Technical Officer (CTO) oversees the technical aspects of the organization while the Chief Marketing Officer provides leadership regarding marketing efforts and the results that those efforts have in promoting the organization’s outputs – all having both authority and responsibility. However, the expectations associated with the Chief Financial Officer (CFO) may not all be directly associated with their functional responsibilities – in some areas, they may have responsibility but little, if any, authority.
Read More…
Mark Stiving
In this article Mark Stiving teaches how simple pricing is better, how to price to maximize the Customer Lifetime Value, which refers to how much value (or revenue) we could earn from a customer over their time with us as a customer.
Read More…
Dave Bookbinder and Steve Rosvold
Dave tries to bait Steve into calling out one Pillar of CFO Success over the others. Steve doesn’t take the bait and explains why in this short clip from their interview on Behind The Numbers.
Read More…
Susan Goldberg
It may have started with Malcolm Gladwell’s Blink as the first significant address of the topic, but examples and discussions of bias are all over social and traditional media. In Daniel Kahneman’s Thinking Fast and Slow he examines two systems in how we think:
- fast, emotional, intuitive;
- slower, more intentional, more logical.
Read More…
Mark Stiving
I came across a great pricing insight a while back on a day when my car battery died. After unsuccessfully attempting to replace it myself (why are cars so hard to work on these days?), I called around to find a shop to do it.
Read More…
