Do You Really Know Your Customer?

We regularly notice a gap between business organizations and their customers. One source of this chasm comes from an assumption that we already know how customers think. There is a sense that managers can perfectly role-play their customers. We often believe we know what our customers want.

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How To Implement Driver-Based Planning

A traditional annual planning (budgeting) process or interim forecasting process are normally long and tedious exercises. Yet worse than this, they also fail to capture a huge opportunity that is growing rapidly; the amount of pure data available and the tools for processing and analysing it.

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