CFO Talk: The CFO as a Key Player in Pricing

In this CFO Talk, Mark Stiving helps CFOs understand how to play a key and value added role in the pricing of products and services for their companies. For more on The Role of the CFO in Pricing read this piece.

Mark is a pricing expert who helps companies understand value, how to create it, communicate it and capture it. As an educator, speaker and coach, Mark applies innovative, value-based pricing strategies to guide growth and increase profits for large and small companies.

Enjoy the lessons Mark shares in this CFO Talk while learning how to help your business expand its margins.

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