CFO Talk: The CFO as a Key Player in Pricing

Mark Stiving and Steve Rosvold
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In this CFO Talk, Mark Stiving helps CFOs understand how to play a key and value added role in the pricing of products and services for their companies. For more on The Role of the CFO in Pricing read this piece.

Mark is a pricing expert who helps companies understand value, how to create it, communicate it and capture it. As an educator, speaker and coach, Mark applies innovative, value-based pricing strategies to guide growth and increase profits for large and small companies.

Enjoy the lessons Mark shares in this CFO Talk while learning how to help your business expand its margins.

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Mark Stiving
Advisor and Chief Pricing Educator, Impact Pricing

Mark is a pricing expert who helps companies understand value, how to create it, communicate it and capture it. He has a PhD from U.C. Berkeley and an MBA from Santa Clara University, plus 25+ years pricing experience. As an educator, speaker and coach, Mark applies innovative, value-based pricing strategies to guide growth and increase profits for large and small companies.

Steve Rosvold
CFO.University

Innovative and responsible financial leadership is critical to any successful business. Whether the goal is to grow exponentially or achieve stable profitability, this core function needs to be handled with intelligence, skill, and unwavering commitment. Steve has honed his ability to drive change, improve profitability, and ensure long-term financial health for businesses.

He founded KRM Business Solutions in 2004 to assist Pacific Northwest companies in developing the knowledge, processes, systems, and tools they need for success.

Steve began his professional career with Cargill and moved into leadership roles, including the Senior Financial Officer of Cargill’s Global Energy business. In 1999 he became the Chief Financial Officer of ConAgra Malt, a global leader in the malt industry.

An Augsburg University, Minneapolis, graduate, Steve was awarded a Masters of Business Administration from the University of Chicago. He is active in the community, as Executive Director of the Southwest Washington Executive Manufacturer’s Forum and Tandem Ride Coordinator for the Washington State School for the Blind.

Steve and his wife Pat live in Vancouver, Washington. They have 3 children.

CFO Talk: The CFO as a Key Player in Pricing

Mark Stiving
Advisor and Chief Pricing Educator, Impact Pricing

Steve Rosvold
CFO.University

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CFO Talk: The CFO as a Key Player in Pricing

Mark Stiving Advisor and Chief Pricing Educator, Impact Pricing

Steve Rosvold CFO.University

Other Articles in this Category

Departments

Library

Members

About

Mark Stiving
Advisor and Chief Pricing Educator, Impact Pricing

Steve Rosvold
CFO.University