CFO Talk: Data Analytics for Finance Leaders with Prashanth Southekal - Part II

In Part I Prashanth defined data analytics; explained why CFOs should embrace it; identified the highest return financial applications by industry and gave us a sense for the future of data analytics.

In Part II he describes the role he expects the CFO to play in the monetization of data; how to recognize data that is valuable outside your company; and how critical Master Data Management is a key to using data analytics effectively.

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