The Value Of A Brand

A key element of differentiating from the competition, a powerful brand can draw loyalty from satisfied customers and allow a company to charge a higher price relative to its competitors.

Consumers regularly pay more for branded products as compared to store brands, and they will pay even more for a premium brand as compared to a mass-market brand.

A brand is often identified by a trademark or tradename - a recognizable logo that identifies the product and/or manufacturer.

Read More…