Prashanth Southekal is the Managing Principal of DBP-Institute, a Data Analytics consulting and education firm. He has consulted for over 50 organizations including P&G, GE, Shell, Apple, and SAP and solved problems that are at the intersection of data, technology, and business productivity. He is also an Analytics Advisor for SAS-Institute (Western Canada), Evalueserve (Switzerland) and Grihasoft (India). Mr. Southekal is the author of 2 books - Data for Business Performance and Analytics Best Practices. Apart from his consulting pursuits, he is an Adjunct faculty of Data Analytics at University of Calgary (Calgary, Canada) and IE Business School (Madrid, Spain). He has a PhD from ESC Lille (FR) and MBA from Kellogg School of Management (US). He lives in Calgary, Canada.