Thinking About Selling Your Company? Here Are 5 Things You Need And 1 You Don’t (Surprisingly)

Thinking About Selling Your Company? Here Are 5 Things You Need And 1 You Don’t (Surprisingly)

“I’m thinking about selling my company - I need a valuation.”

That’s how many conversations begin.

It was in a conference room with the President of a privately held company. The business was growing quickly and was very profitable. They had been approached by competitors in the past, but the timing wasn’t right.

Until now.

The business had reached a level of sustained success that it was time to maximize the valuation for the shareholders.

“How much will it cost and when can you start?”

That’s pretty much how it began in that conference room as we were still putting the creamers in the coffee. This guy was eager to become a client.

But this is not a story about a new client win. This is a story about doing the right thing - and that means trying to help and add value; not sell a service that may be had for free down the road.

You May Not Need A Valuation

There are many circumstances where a valuation in conjunction with a sale of a company makes perfectly good sense, but if it’s really about selling for the highest valuation, that’s probably not one of them.

Many business owners aren’t aware that selling a company is a 12-24 month process. Emphasis on ‘process’. They typically want to know “What Is My Business Worth?” but there’s way more to do than just determine an asking price.

I’ve heard this request many times Over the course of my career I have had many owners request a valuation, but the reality is very few people who are seriously thinking of selling their business need an independent opinion of value-only.

The valuation is just one piece of the puzzle.

Assuming there is no one to succeed the current leadership team and the employees are not interested in, or able to purchase the company via an Employee Stock Ownership Plan (ESOP), means the buyer will be an ‘outsider.’ Someone who doesn’t understand the corporate culture or know the details behind the financial performance. You’ve got a lot of educating to do.

If there is no real deal experience among the team, a valuation- alone won’t be enough ammunition to use against the skilled negotiators of sophisticated strategic and financial buyers.

It’s one thing to know the value of the business; but it’s another thing to realize that value. That’s what we’re talking about here. Even if you ‘get your asking price’ the details of the deal structure can make all the difference in the world as to whether you actually receive those proceeds, and in the amount and time frame you expected.

The Five Things You Will Need

So how did I handle this potential client’s demand for a valuation? The same way I’ve handled every other such request - with tips as noted above and the following advice and introductions.

1. Hire an Investment Banking Firm

(Or business broker, depending on the size of the company) As a former investment banker I learned first-hand the power of the auction process. A valuation analysis can provide very reasoned and supported conclusions of value, but until a potential buyer receives the confidential information memorandum (prospectus) on your behalf, they won’t take you seriously. And when they do receive that document, they also know that others have as well. Perhaps their competitors.

If they want to buy the company or keep it out of the hands of a competitor, they might just pay more than the valuation would suggest. And who doesn’t love a bidding war?

Most intermediaries will provide you with a valuation analysis as a part of the sale mandate. The intermediary will charge a success fee when they sell the company, but they will guide you through the minefields of management presentations to maximize the sale price and earn that fee.

2. Consider an Accounting Upgrade

Many privately held companies are working with friends and family who act as part-time bookkeepers. Some are using small accounting firms. They may be having an annual financial review performed by their CPA/CA. They probably aren’t having a financial audit performed.


Getting the financial house in order is an important step in the process because if buyers can trust your numbers, you can spend less time ‘explaining’ them or ‘normalizing’ them and more time helping them understand your business model.

Thinking About Selling Your Company? Here Are 5 Things You Need And 1 You Don’t (Surprisingly)

3. Get an Attorney on Board

Not any attorney, hire a respected deal attorney. Properly documenting the agreed-upon terms and conditions is as important as negotiating those points in the first place.

4. Bring in the Investment Adviser

When you sell the company, in addition to deciding what is next, you will have decisions to make regarding how to invest the sale proceeds. An investment adviser acts as your fiduciary with your interests in mind.

An investment adviser will work with you to understand your goals and circumstances to help ensure that the proceeds of the sale of the company will benefit you and others you choose.

5. Choose the Quarterback

It’s great to have all of these resources available to help you, but unless they are all talking to one another, the ball is likely to get dropped somewhere. That’s why you need to establish who the quarterback is. This person can come for the ranks of your other advisors. The minimum requirements for this person are business transition experience and your complete trust.

In Conclusion

There are many times when an independent valuation of your business is a valuable strategic tool. It can be much more than a compliance exercise if you’re working with the right partner. But if you’re ready to sell, you will want the benefit of the expertise of the advisers noted above.