Reflect Before You Innovate

Albrecht Enders and Jeanne Enders
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There are many interviewing and observational techniques that help inventors and teams learn about the customer environment. These techniques provide the structure to discover hidden problems ripe for innovation. The excitement of finding real hidden problems or unmet needs can entice the innovator or team to skip an important step in the innovation process: reflect before you innovate.

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Albrecht Enders
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Albrecht has over twenty five years of experience of innovative leadership in the medical industry. His depth of knowledge helps others to get to that innovation sweet spot which drives business success.
Albrecht has created market-defining product families at Siemens and A-dec.

At Siemens Medical Solutions, Albrecht led innovation resulting in platform reinvention that allowed the medical division to regain its #1 market position in less than two years.

At A-dec, Inc. as Vice President of Product Development, Albrecht implemented a development infrastructure that bridged the culture of a founder/entrepreneur to the future. His work at A-dec resulted in a new product line that has become the premier product line in the dental industry.

Today Albrecht teaches and consults with a number of organizations looking for the tools and momentum to innovate and grow their market share.

Jeanne Enders
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Jeanne is on the management faculty at Portland State University. She uses her expertise to help students and leaders explore the relationship between their roles as business people and their hopes to live meaningful and happy lives.

Jeanne also teaches in the healthcare MBA, a joint project between OHSU and PSU, to grow leadership in the healthcare industry.

Jeanne completed her doctoral degree in social and organizational psychology from the University of Chicago.

Jeanne’s past research has shown the effects of high quality relationships between managers and their work teams in the food industry.

In one consulting project, Jeanne worked with the retail grocery industry on mindset shift to change behavior in energy conservation.

The result was a Better Bricks Award for the local grocery chain.

She has provided strategic planning services for clients like Clark County Health Services and the regional group of the National Association of College Bookstores and serves on various non-profit boards.

Reflect Before You Innovate

Albrecht Enders
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Jeanne Enders
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Reflect Before You Innovate

Albrecht Enders endersgroup

Jeanne Enders endersgroup

Other Articles in this Category

Departments

Library

Members

About

Albrecht Enders
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Jeanne Enders
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