Bending Reality
Walter Isaacson articulated how the concept of ‘bending reality’ helped Steve Jobs push for breakthrough innovations at Apple. This approach is also sometimes covered through the concept of stretch goals.
HAMMER + CHISEL ALONE ≠ A BEAUTIFUL SCULPTURE … Why innovation tools are not enough to succeed in innovation
One objective of innovation processes such as Outcome Driven Innovation (ODI), Voice of the Customer (VOC) or Lean Product Development (Lean PD) is to bring more reliability to a highly conceptual and ambiguous environment. These tools can also promote an environment that focuses exclusively on inductive and deductive logic. These styles of reasoning rely on rules and data to predict future outcomes. To balance this analytical approach to innovation an intuitive reasoning process is essential. Intuitive reasoning is known in some circles as abductive reasoning.
Effectiveness vs. Efficiency: Communicating effectively to define new products and services…
The conceptual and complex nature of early discovery work requires a communication approach that is repetitive, iterative and crosses departmental boundaries. This rather time consuming approach may seem less efficient however, it has the benefit of producing higher quality product and service concepts.
New Concept Review Process – Three Virtual Rooms
Asking customers the right questions and involving them at the right time can go a long way in building confidence in your new product or service concept. We encourage you to leverage three “virtual” rooms when involving customers in a concept review process:
Avoid the destructive editing trap!
The process of divergent thinking is more successful in a playful and open environment. The exploration and creation of new concepts that address unmet needs can bring many novel alternatives to the table. However filtering through all this newly generated brain food requires a more focused and serious environment.
